Wake Up Warrior is the coaching and training company founded by Garrett White, a $20 million business. When a company is already operating at that level, the work isn't about getting off the ground. It's about clarity and execution: seeing around the corners you can't see from inside the business, and building the bridge from idea to done.
At $20M, the stakes on every decision are higher, and the cost of muddy thinking compounds. What Garrett wanted wasn’t motivation or theory, it was stability and clarity in how the business looked at things, and tactical, execution-based support to actually build what the vision called for. The hard part at that altitude isn’t dreaming bigger. It’s the structure and the follow-through that turn the next move into a finished one.
We worked across all three sides of the 3D Momentum Model, leading with Direction, getting clear-eyed about where the business was actually heading and what winning looked like, then putting the execution support underneath it. Not a rigid track, but real outside perspective from people who’ve built and run companies, applied to the specific corners this business needed help seeing around.
In Garrett’s words: “I wanted to work with them because of the stability and clarity with which they look at things, and their ability to help us see around corners we couldn’t see. We’re a $20M company, so this isn’t a small thing. If you’re a businessman and you need tactical, execution-based, bridge-building support, I can tell you with zero hesitation that I back them.”
It starts with one conversation.