Join the Elite: Coach With EXM.

BECOME AN EXM CERTIFIED BUSINESS COACH.

We want the few — those with the grit, skill, and tenacity to make a real impact — the contenders, not the pretenders.

At EXM, we don’t just train business coaches. We cultivate elite business leaders. If you’re looking to elevate your coaching career, read on.

But be warned: we set the bar high, and we don’t settle for mediocrity.

Required Experience.

A Must: You Have Successful Business Owner or Leadership Team Experience.

We’re not just looking for coaches — we’re in search of dynamic business leaders with a proven track record. Hands-on experience is a must, and if you don’t have that, this won't be a good fit.

If you’ve steered the ship through turbulent waters, built successful teams, and delivered tangible results, keep reading.

Cullen Talley speaking to a room of business owners
See our non-negotiables.

What Does It Take?

Desire to Follow EXM's Proven 3D Framework.

We expect our coaches to adopt and lead with EXM’s tested and proven processes, systems, and tools.

A Student’s Mindset with a Pursuit of Mastery.

Every one of our coaches shares this same attribute – an uncommon desire for continued learning and growth.

Personal Development Investment/History.

To be a successful coach, you need to have invested in coaching yourself, so that our clients’ investment is real to you.

A Personal Endurance Mentality/Story.

As we’re leading clients through tough decisions and hard conversations, it's essential you show resilience.

Humility, Emotional Courage, Self-Awareness, & Confidence.

Non-negotiable: you need to balance assertiveness with compassion as you challenge, support, and inspire.

Willing Team Player & Desire to be Part of a Team.

There are no lone wolves on this team. As an EXM coach, your success is tied to the success of all the other coaches.

That’s not all. Here’s what we demand of EXM business coaches.

Financial Stability.

The work we’re asking our clients to do requires high levels of financial stewardship and attention. We expect you to bring this same level of focus to your own finances.

Technologically Literate.

Tech drives much of the work we do, and we expect every one of our coaches to be fluent in its use as they coach EXM clients.

Razor-Sharp Communication Skills.

A coach who truly listens? That’s gold. You’ve got to get the nuances, the subtleties, the unspoken words. At the same time, you need to be able to cut through the fluff. There’s no room for jargon or BS here.

Past Experience Coaching, Teaching & Facilitating

Leading clients requires sizing up complex situations, drilling down to the core issues, and delivering strategies that pack a punch and bring fresh, game-changing ideas to the table.

Ironclad Integrity

We show up with unbreakable ethics, holding ourselves to the highest standards of honesty, integrity, and ethical conduct. At the same time, we practice vault-like confidentiality, guarding our client’s secrets like they’re our own.

There’s a difference between good coaches and bad ones. Before you go further, you need to know the difference…

Where intense meets fun.

We vet our coaches carefully because, at the end of the day, it’s EXM’s reputation on the line. If you’ve read everything above and still think you could be a good fit, we can take the next step.

Our process begins with our coaching application. To be clear, getting in the door is an intense process because the work we do for clients is intense, and working with the best is not for everyone. Ready to go?

Exit Momentum coaches together at a team gathering
The application

Think you have what it takes? Here’s the next step.

As part of our application process, we request that prospective coaches submit a recorded video that addresses the 12 areas listed below:

Area1

Describe, in detail, your personal development history and how you’ve invested in your growth.

Area2

Describe, in detail, your previous business owner/leadership experience, including key metrics & links to public sources confirming it.

Area3

Describe your business OS (Scaling Up, EOS®, 4DX) implementation experience.

Area4

Describe your coaching background.

Area5

Describe your view of the fundamentals of business and how they intersect with one another.

Area6

Describe the most challenging thing you’ve ever gone through in your life and the impact of it now.

Area7

Describe your use of technology in life and business.

Area8

Describe a recent time where you had a brand new insight.

Area9

Describe why you want to be part of the team at EXM.

Area10

Describe your current business ventures and share your plan for those roles if you become an EXM coach.

Area11

What groups or centers of influence do you belong to?

Area12

What documentation (tax returns, wealth management statements, etc.) are you willing to provide to confirm your financial stability?

Ready to go?

Submit your video application here.