The challenge
The team was a group of doers. Things got done when someone could get to them, and they hoped the next person would remember how to do it again. That works for a while, then it caps you. They’d read the books, picked up good information, started toward implementation, and veered off course every time. To keep growing, they were waking up earlier, staying later, working Saturdays. At some point the math stops working: that’s not sustainable, and it doesn’t scale. This is a Design problem, no system to make the right things happen at the right time, so a five-year goal never actually arrives in five years.